Category: Loyalty for dummies

Discover the latest tips, tricks and trends in the field of loyalty, apps and shopping.

What is a loyalty programme?

A loyalty programme is a merchant’s best friend. It is the ideal way to show your appreciation for your customers. Your customers save points and you reward them in return. You not only thank them, but you also motivate them to come back! And a loyalty programme can do a

What is a customer database?

A customer database is an overview of your customers and their data. Handwritten in that thick leather book, listed in multiple Excel lists or just online – it’s a goldmine of customer information. An online database is especially beneficial. It gives you an overview of all important customer data at

Why is having a loyalty programme so important?

A well-thought-out question… with a surprising answer! A loyalty programme plays an important role when it comes to customer retention. 20% of your regular customers provide 80% of your income! That’s right, your loyal customers keep your business running. And we thank them for that, right? What about new customers?

Do customers who use loyalty programmes spend more?

You bet! Your customers buy more when they are loyal. How do you encourage their purchases? Use the different features of your loyalty programme. Already sending out promotional e-mail campaigns? With Joyn, your sales activity increases by 15%. Adding a Joyn voucher? Then the number of purchases will increase by

Should I choose a digital loyalty programme or a paper loyalty programme?

Both have their advantages but today, there’s only one right choice and that’s digital! Sometimes, things go wrong with your paper point system, the customer loses his card or you have awarded too many or too few points. Want to analyse and track your customers’ buying behaviour? A paper data

How does a loyalty programme work?

Loyalty programmes are totally cool! Some elements may differ from programme to programme, but their basic idea remains the same. You reward your customer for a certain performance. A purchase or a shop visit on your business anniversary – anything is possible! A loyalty programme offers numerous options. You can

How do I promote my loyalty programme?

You are the ambassador of your programme. Think of every new sale as the time to introduce your loyalty programme. Show your customers the benefits, user friendliness and convenience. If your programme is a bit inconspicuous, distribute posters with explanations and rewards. Turn it into an eye-catcher! Busy, busy, busy?

How do I get my customers to use the loyalty programme?

Often, a customer enters, chooses something, pays and immediately leaves. We all try to beat time. It’s not easy to convince those customers of your loyalty programme. Still, there are several ways to turn your customers into fans. Keep it simple and easy – in store, via e-mail and social

How do I determine what kind of rewards to offer loyal customers?

With a wide range of choices, it can be difficult to choose the right reward. Three characteristics determine whether your reward is successful. Make your reward valuable to your customer. Link the reward back to your store. Combine fast attainable rewards with the more exclusive ones. Offer your customers a

Subscribe to our newsletter & be the first to discover all our tips and tricks

Joyn uses your personal data as described in the Privacy Policy.

Category: Loyalty for dummies

Discover the latest tips, tricks and trends in the field of loyalty, apps and shopping.

What is a loyalty programme?

A loyalty programme is a merchant’s best friend. It is the ideal way to show your appreciation for your customers. Your customers save points and you reward them in return. You not only thank them, but you also motivate them to come back! And a loyalty programme can do a

What is a customer database?

A customer database is an overview of your customers and their data. Handwritten in that thick leather book, listed in multiple Excel lists or just online – it’s a goldmine of customer information. An online database is especially beneficial. It gives you an overview of all important customer data at

Why is having a loyalty programme so important?

A well-thought-out question… with a surprising answer! A loyalty programme plays an important role when it comes to customer retention. 20% of your regular customers provide 80% of your income! That’s right, your loyal customers keep your business running. And we thank them for that, right? What about new customers?

Do customers who use loyalty programmes spend more?

You bet! Your customers buy more when they are loyal. How do you encourage their purchases? Use the different features of your loyalty programme. Already sending out promotional e-mail campaigns? With Joyn, your sales activity increases by 15%. Adding a Joyn voucher? Then the number of purchases will increase by

Should I choose a digital loyalty programme or a paper loyalty programme?

Both have their advantages but today, there’s only one right choice and that’s digital! Sometimes, things go wrong with your paper point system, the customer loses his card or you have awarded too many or too few points. Want to analyse and track your customers’ buying behaviour? A paper data

How does a loyalty programme work?

Loyalty programmes are totally cool! Some elements may differ from programme to programme, but their basic idea remains the same. You reward your customer for a certain performance. A purchase or a shop visit on your business anniversary – anything is possible! A loyalty programme offers numerous options. You can

How do I promote my loyalty programme?

You are the ambassador of your programme. Think of every new sale as the time to introduce your loyalty programme. Show your customers the benefits, user friendliness and convenience. If your programme is a bit inconspicuous, distribute posters with explanations and rewards. Turn it into an eye-catcher! Busy, busy, busy?

How do I get my customers to use the loyalty programme?

Often, a customer enters, chooses something, pays and immediately leaves. We all try to beat time. It’s not easy to convince those customers of your loyalty programme. Still, there are several ways to turn your customers into fans. Keep it simple and easy – in store, via e-mail and social

How do I determine what kind of rewards to offer loyal customers?

With a wide range of choices, it can be difficult to choose the right reward. Three characteristics determine whether your reward is successful. Make your reward valuable to your customer. Link the reward back to your store. Combine fast attainable rewards with the more exclusive ones. Offer your customers a

Subscribe to our newsletter & be the first to discover all our tips and tricks

Joyn uses your personal data as described in the Privacy Policy.