Want to increase the loyalty of your customers? Then e-mail marketing is indispensable. Email marketing notifies your customer of your offer and loyalty ensures your customer walks into your store. And keeps walking in. An email marketing tool is very important to your business. You send not only emails but

Customer satisfaction, customer retention and customer trust are the three pillars on which customer loyalty is based. Strong customer loyalty makes your business flourish. Your customers are quicker to give feedback and can’t wait to try your latest products. And if things don’t go as planned, no worries – your

Be creative! You only increase loyalty when your email is genuine and your offer is fun and useful. If you send such an email to your customers, you’ll find out it sometimes has more effect than perfect, polished email marketing. You can find the most common types of emails here:

Loyalty is the most profound connection between customer and merchant. There are various ways of creating the loyalty feeling among your customers. Provide personal communication. Inform your customers about offers, changes or fun facts. Talk to them. On holiday? Excellent! Share it with your customers and start a conversation. What

Use your customer database, because this is your treasure trove of information. Information you use to send targeted emails. Use the following tips to make your emails not only targeted but also effective. Come up with an intriguing subject line. Not only will your customers be curious, but they will

Loyalty, faithfulness, commitment, sincerity… All synonyms of the same word. And the meaning? Difficult to list and yet so revealing. When you speak of loyalty, you speak of a relationship of trust between merchant and customer. Your service is in the spotlight! Do you provide a pleasant shopping experience time

You know them, your loyal customers. ‘What would you like? The same as usual?’. ‘You scratch my back and I’ll scratch yours’, they say in popular speech. Do you offer your customers excellent customer friendliness, a pleasant atmosphere or the promised quality? Then your customers will come back regularly. This

A loyalty programme is a merchant’s best friend. It is the ideal way to show your appreciation for your customers. Your customers save points and you reward them in return. You not only thank them, but you also motivate them to come back! And a loyalty programme can do a

A customer database is an overview of your customers and their data. Handwritten in that thick leather book, listed in multiple Excel lists or just online – it’s a goldmine of customer information. An online database is especially beneficial. It gives you an overview of all important customer data at

A well-thought-out question… with a surprising answer! A loyalty programme plays an important role when it comes to customer retention. 20% of your regular customers provide 80% of your income! That’s right, your loyal customers keep your business running. And we thank them for that, right? What about new customers?