Use your customer database, because this is your treasure trove of information.
Information you use to send targeted emails. Use the following tips to make your emails not only targeted but also effective.
- Come up with an intriguing subject line. Not only will your customers be curious, but they will also be more inclined to open your email!
- Drop the ‘Dear…’. You can be a bit more jovial! Still want to stick to a certain formality? Use ‘Dear Mr/Ms …’ as a salutation.
- A concise and clear message. Get straight to the point and immediately focus on how your reader will benefit. What’s important to them?
- Call on your customers to take action. With a call to action (CTA), you encourage customers to do something. “Use a voucher? Press the button and activate it now!”
Your loyalty programme also helps you to send effective e-mails. If some customers haven’t stopped by for a while, set up a reminder campaign via email and welcome them back soon. Thanks to your loyalty programme, you also have access to various statistics. Do your customers favour a certain reward or promotion? Create something similar and send it via email.
You’ll see, those effective e-mails boost your sales figures!