Both have their advantages but today, there’s only one right choice and that’s digital!
Sometimes, things go wrong with your paper point system, the customer loses his card or you have awarded too many or too few points. Want to analyse and track your customers’ buying behaviour? A paper data system will cause you to lose a lot of valuable time.
A digital loyalty programme enables you to scan all purchases and your tablet automatically generates the loyalty points. If you opt for digital, you have an overview of all important customer data at a glance – forget about those handwritten lists! Love numbers and you like to make progress? Then you also have access to various statistics! Super-convenient, right?