Often, a customer enters, chooses something, pays and immediately leaves. We all try to beat time. It’s not easy to convince those customers of your loyalty programme. Still, there are several ways to turn your customers into fans. Keep it simple and easy – in store, via e-mail and social

New customers, you spot them immediately. An unfamiliar face, a first smile… You do your very best to offer an excellent service. Another friendly ‘Thank you’ and let’s hope he comes back soon! A loyalty programme turns that spark of hope into reality. What to do with a potential new

Be creative! You only increase loyalty when your email is genuine and your offer is fun and useful. If you send such an email to your customers, you’ll find out it sometimes has more effect than perfect, polished email marketing. You can find the most common types of emails here:

Loyalty is the most profound connection between customer and merchant. There are various ways of creating the loyalty feeling among your customers. Provide personal communication. Inform your customers about offers, changes or fun facts. Talk to them. On holiday? Excellent! Share it with your customers and start a conversation. What

A loyalty programme is a merchant’s best friend. It is the ideal way to show your appreciation for your customers. Your customers save points and you reward them in return. You not only thank them, but you also motivate them to come back! And a loyalty programme can do a

Leverage your customer database, because this is your treasure chest of information. Information you use to send targeted emails. To make your emails not only targeted but effective, use the following tips. Come up with an intriguing subject line. Not only will your customers be curious, they’ll open your email