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Loyalty for dummies

18 Aug
Rian Tavares
How can a loyalty programme help me attract new customers?

New customers, you spot them immediately. An unfamiliar face, a first smile… You do your very best to offer an excellent service. Another friendly ‘Thank you’ and let’s hop

18 Aug
Rian Tavares
How do I determine what kind of rewards to offer loyal customers?

With a wide range of choices, it can be difficult to choose the right reward. Three characteristics determine whether your reward is successful. Make your reward valuable to your c

18 Aug
Rian Tavares
How do I get my customers to use the loyalty programme?

Often, a customer enters, chooses something, pays and immediately leaves. We all try to beat time. It’s not easy to convince those customers of your loyalty programme. Still, the

18 Aug
Rian Tavares
How do I promote my loyalty programme?

You are the ambassador of your programme. Think of every new sale as the time to introduce your loyalty programme. Show your customers the benefits, user friendliness and convenien

18 Aug
Rian Tavares
What are the benefits of a loyalty programme? (better customer retention, more customer referrals, cost effectiveness, etc.)

Loyalty programmes are very favourable, both for you and your customer. By connecting with your customers on a regular basis, you keep the customer relationship firmly in place. Th

18 Aug
Rian Tavares
How does a loyalty programme work?

Loyalty programmes are totally cool! Some elements may differ from programme to programme, but their basic idea remains the same. You reward your customer for a certain performance

18 Aug
Rian Tavares
Should I choose a digital loyalty programme or a paper loyalty programme?

Both have their advantages but today, there’s only one right choice and that’s digital! Sometimes, things go wrong with your paper point system, the customer loses his card or

18 Aug
Rian Tavares
Do customers who use loyalty programmes spend more?

You bet! Your customers buy more when they are loyal. How do you encourage their purchases? Use the different features of your loyalty programme. Already sending out promotional e-

18 Aug
Rian Tavares
Why is having a loyalty programme so important?

A well-thought-out question… with a surprising answer! A loyalty programme plays an important role when it comes to customer retention. 20% of your regular customers provide 80%

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