Anytime you see a dash instead of a name of a customer in your customer base, your customer hasn’t registered yet. Customers who haven’t registered are saving points, but you aren’t getting any of their valuable information, like their email address for example. You need that address to keep them posted about your next promos. Other information such as age, birthday, region and gender are also vital for you to send targeted emails.
So, motivate your customers to register using the Joyn card or to install the Joyn app. And explain that they’ll benefit from it too. That way…
- they’ll always know of your latest news or promotions
- they’ll never miss out on any of your offers
- they won’t lose their points if they lose their card
- you can send them a gift or promotion for their birthday