Loyalty programmes are totally cool! Some elements may differ from programme to programme, but their basic idea remains the same. You reward your customer for a certain performance. A purchase or a shop visit on your business anniversary – anything is possible! A loyalty programme offers numerous options. You can

Loyalty programmes are very favourable, both for you and your customer. By connecting with your customers on a regular basis, you keep the customer relationship firmly in place. The different features of your loyalty programme give you a better insight into your customers’ buying behaviour. How much do they spend

You are the ambassador of your programme. Think of every new sale as the time to introduce your loyalty programme. Show your customers the benefits, user friendliness and convenience. If your programme is a bit inconspicuous, distribute posters with explanations and rewards. Turn it into an eye-catcher! Busy, busy, busy?

Often, a customer enters, chooses something, pays and immediately leaves. We all try to beat time. It’s not easy to convince those customers of your loyalty programme. Still, there are several ways to turn your customers into fans. Keep it simple and easy – in store, via e-mail and social

With a wide range of choices, it can be difficult to choose the right reward. Three characteristics determine whether your reward is successful. Make your reward valuable to your customer. Link the reward back to your store. Combine fast attainable rewards with the more exclusive ones. Offer your customers a

New customers, you spot them immediately. An unfamiliar face, a first smile… You do your very best to offer an excellent service. Another friendly ‘Thank you’ and let’s hope he comes back soon! A loyalty programme turns that spark of hope into reality. What to do with a potential new

Want to increase the loyalty of your customers? Then e-mail marketing is indispensable. Email marketing notifies your customer of your offer and loyalty ensures your customer walks into your store. And keeps walking in. An email marketing tool is very important to your business. You send not only emails but

Be creative! You only increase loyalty when your email is genuine and your offer is fun and useful. If you send such an email to your customers, you’ll find out it sometimes has more effect than perfect, polished email marketing. You can find the most common types of emails here:

Use your customer database, because this is your treasure trove of information. Information you use to send targeted emails. Use the following tips to make your emails not only targeted but also effective. Come up with an intriguing subject line. Not only will your customers be curious, but they will