Thanks to joyn you can easily send e-mails to all your loyal customers. Of course you want to avoid that they end up in the recycle bin straight away.

Writing the perfect e-mail – to ensure that it is fully read and convinces? Five tips.

1. Writing an e-mail: intriguing subject line

Your subject line determines whether the receiver will click through or not. Writing an e-mail starts with coming up with a line that fascinates, draws the attention, makes people eager to know. Work with an intriguing question – for example “What are you having for dinner tomorrow” for your grocery shop.

2. Writing an e-mail: friendly address

In your shop you are probably no addressing your customer with ‘Dear Jan, what can I do for you’? So don’t in your e-mail. Don’t make it too formal, just “Hi John” is much better. Don’t you know the first name or do you think that’s too familiar? You could also use “Hi Mr <last name>”.

3. Writing an e-mail: clear message

An e-mail is an e-mail, not a long two-page letter. How to keep it short? Writing an e-mail means going straight to the point. Focus directly on the benefit for your reader, formulated in crystal clear language.

4. Writing an e-mail: convincing CTA

CTA? That is a call to action, a marketing term which ‘encourages people to act’. Because that is what you want, you want the reader to take action. For example, that he subscribes to your newsletter. Ask it literally: “Want to be the first to hear about all our actions? Subscribe to our newsletter now”.

5. Writing an e-mail: Strong PS

A sentence readers almost always see in a text? The post scriptum. Use it when writing an e-mail. Don’t add new information in your PS, but consider it a mini summary where you repeat the benefit and the call to action once more.