{"id":93718,"date":"2023-08-18T02:27:28","date_gmt":"2023-08-18T02:27:28","guid":{"rendered":"https:\/\/joyn.eu\/comment-rendre-les-e-mails-a-mes-clients-aussi-efficaces-que-possible\/"},"modified":"2023-08-18T02:27:28","modified_gmt":"2023-08-18T02:27:28","slug":"comment-rendre-les-e-mails-a-mes-clients-aussi-efficaces-que-possible","status":"publish","type":"post","link":"https:\/\/joyn.eu\/fr-fr\/comment-rendre-les-e-mails-a-mes-clients-aussi-efficaces-que-possible\/","title":{"rendered":"Comment rendre les e-mails \u00e0 mes clients aussi efficaces que possible ?"},"content":{"rendered":"

Utilisez votre base de donn\u00e9es clients : c’est une mine d\u2019or d\u2019informations. <\/p>\n

Informations que vous pouvez utiliser pour envoyer des e-mails cibl\u00e9s. Afin d\u2019envoyer des e-mails cibl\u00e9s et efficaces, suivez les conseils suivants :<\/p>\n

    \n
  1. R\u00e9digez un objet qui \u00e9veille la curiosit\u00e9. Vos clients seront non seulement intrigu\u00e9s, mais aussi press\u00e9s d\u2019ouvrir votre e-mail !<\/li>\n
  2. Laissez tomber le \u00ab Cher\/Ch\u00e8re \u00bb. Mieux vaut ne pas \u00eatre trop formel ! Vous pr\u00e9f\u00e9rez quand m\u00eame garder une certaine formalit\u00e9 ? Optez alors pour \u00ab Madame\/Monsieur \u00bb.<\/li>\n
  3. R\u00e9digez un message clair et concis. Allez droit au but et concentrez-vous sur l\u2019avantage pour le lecteur. Qu\u2019est-ce qui l\u2019int\u00e9resse ?<\/li>\n
  4. Incitez vos clients \u00e0 passer \u00e0 l\u2019action. Avec un \u00ab call to action \u00bb (CTA), vous incitez vos clients \u00e0 agir. \u00ab Utiliser un coupon ? Cliquez sur le bouton et activez-le maintenant ! \u00bb <\/li>\n<\/ol>\n

    Votre programme de fid\u00e9lit\u00e9 vous aidera aussi \u00e0 envoyer des e-mails efficaces. Certains clients ne sont plus venus depuis un certain temps ? Programmez une campagne de rappel par e-mail, et pr\u00e9parez-vous \u00e0 les voir revenir. Gr\u00e2ce \u00e0 votre programme de fid\u00e9lit\u00e9, vous aurez acc\u00e8s \u00e0 toute une s\u00e9rie de statistiques. Vos clients sont fans d\u2019une r\u00e9compense ou d\u2019une action en particulier ? Cr\u00e9ez-en une similaire et envoyez-la par e-mail. <\/p>\n

    Vous verrez, ce genre d\u2019e-mails efficaces feront vite grimper vos ventes !<\/p>\n","protected":false},"excerpt":{"rendered":"

    Utilisez votre base de donn\u00e9es clients : c’est une mine d\u2019or d\u2019informations. Informations que vous pouvez utiliser pour envoyer des e-mails cibl\u00e9s. Afin d\u2019envoyer des e-mails cibl\u00e9s et efficaces, suivez les conseils suivants : R\u00e9digez un objet qui \u00e9veille la curiosit\u00e9. Vos clients seront non seulement intrigu\u00e9s, mais aussi press\u00e9s d\u2019ouvrir votre e-mail ! Laissez […]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1606,1605],"tags":[],"class_list":["post-93718","post","type-post","status-publish","format-standard","hentry","category-la-loyaute-pour-les-nuls","category-merchant-helpcenter-fr"],"acf":[],"yoast_head":"\nComment rendre les e-mails \u00e0 mes clients aussi efficaces que possible ? - Joyn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyn.eu\/fr-fr\/comment-rendre-les-e-mails-a-mes-clients-aussi-efficaces-que-possible\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment rendre les e-mails \u00e0 mes clients aussi efficaces que possible ? - Joyn\" \/>\n<meta property=\"og:description\" content=\"Utilisez votre base de donn\u00e9es clients : c’est une mine d\u2019or d\u2019informations. 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