{"id":51773,"date":"2022-02-01T09:13:23","date_gmt":"2022-02-01T09:13:23","guid":{"rendered":"https:\/\/joyn.eu\/?p=51773"},"modified":"2022-02-01T09:26:53","modified_gmt":"2022-02-01T09:26:53","slug":"marketing-digital-en-temps-de-coronavirus","status":"publish","type":"post","link":"https:\/\/joyn.eu\/fr-be\/marketing-digital-en-temps-de-coronavirus\/","title":{"rendered":"Comment le marketing digital peut-il sauver les commer\u00e7ants en temps de coronavirus\u00a0?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"51773\" class=\"elementor elementor-51773 elementor-51772\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-344dce4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"344dce4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a731beb\" data-id=\"a731beb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d53cfe8 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"d53cfe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M<b>algr\u00e9 les aides du gouvernement, de nombreuses petites entreprises ont d\u00fb mettre la cl\u00e9 sous la porte l\u2019ann\u00e9e derni\u00e8re. Les confinements impos\u00e9s et les r\u00e8gles en mati\u00e8re de distanciation sociale ont pouss\u00e9 de nombreux consommateurs \u00e0 se tourner vers le commerce en ligne. Les cons\u00e9quences ont \u00e9t\u00e9 catastrophiques. Aurions-nous pu \u00e9viter cela en misant davantage sur le marketing digital et pouvons-nous renforcer le commerce de d\u00e9tail pour \u00e9viter que ce genre de sc\u00e9nario se reproduise ?<\/b><\/p><p>Imaginez si tous les commer\u00e7ants ind\u00e9pendants avaient d\u00e9velopp\u00e9 une strat\u00e9gie de marketing digital efficace lors de la premi\u00e8re vague de coronavirus\u00a0? Est-ce que les choses se seraient pass\u00e9es diff\u00e9remment\u00a0? Ce ne sont pas les opportunit\u00e9s de d\u00e9velopper une telle strat\u00e9gie qui manquent mais selon une \u00e9tude r\u00e9cente r\u00e9alis\u00e9e aux \u00c9tats-Unis, pr\u00e8s de 92\u00a0% des entreprises manquent de moyens pour d\u00e9marrer.<\/p><p>Une lutte in\u00e9gale quand on sait que les grands g\u00e9ants du web investissent des sommes colossales en marketing digital. La course \u00e0 la conqu\u00eate du commerce en ligne risque encore de s\u2019intensifier dans les ann\u00e9es \u00e0 venir. L\u2019inflation p\u00e8se de plus en plus sur les prix et le foss\u00e9 entre le commerce local et international risque de devenir insurmontable.<\/p><h2>Les vaches dans la prairie<\/h2><p>La capacit\u00e9 \u00e0 \u00e9laborer une strat\u00e9gie digitale solide ne consiste pas seulement \u00e0 cibler les clients. Il s\u2019agit \u00e9galement de prot\u00e9ger votre commerce contre la supr\u00e9matie des grands m\u00e9dias sociaux tels que Facebook et Instagram. Peut-\u00eatre connaissez-vous la m\u00e9taphore des vaches dans la prairie\u2026 L\u00e0 o\u00f9 toutes les vaches se r\u00e9unissent, il n\u2019y a pas d\u2019herbe qui pousse. Et elles restent l\u00e0, \u00e0 patauger dans la boue. Alors \u00e9largissez votre champ de vision, regardez autour de vous, ne suivez pas le troupeau et vous verrez bient\u00f4t o\u00f9 trouver de l\u2019herbe verte.<\/p><p>Il s\u2019agit de vaches d\u2019outre-mer certes, mais saviez-vous que, en Am\u00e9rique, un commer\u00e7ant sans personnel consacre chaque mois entre 55\u00a0\u20ac et 115\u00a0\u20ac au marketing digital\u00a0? Une entreprise comptant jusqu\u2019\u00e0 quatre membres du personnel peut facilement d\u00e9penser une moyenne de 750\u00a0\u20ac par mois pour convaincre ses clients.<\/p><p>Si vous voulez vous tourner vers les grands acteurs nationaux en tant que petit ind\u00e9pendant, vous avez int\u00e9r\u00eat \u00e0 avoir un petit capital. Pour vous donner une id\u00e9e\u00a0: un article dans une newsletter d\u2019un grand m\u00e9dia flamand vous co\u00fbtera vite 7\u00a0500\u00a0\u20ac dans la r\u00e9gion d\u2019Anvers. S\u2019agit-il pour vous d\u2019une action \u00ab\u00a0marketing digital efficace\u00a0\u00bb\u00a0? Si vous mettez tous vos \u0153ufs dans le m\u00eame panier et que vous tr\u00e9buchez soudainement, vous verrez ce qu\u2019il reste de votre panier&#8230;<\/p><h2>La strat\u00e9gie digitale commence dans votre commerce<\/h2><p class=\"p1\">Le marketing digital peut sauver un commerce. Nous en sommes convaincus. M\u00eame au niveau local, vous pouvez faire la diff\u00e9rence et berner les grandes enseignes. Il s\u2019agit surtout de voir comment vous r\u00e9partissez votre budget entre les diff\u00e9rentes possibilit\u00e9s. Il ne s\u2019agit pas toujours de faire de gros investissements. Vous pouvez d\u00e9j\u00e0 voir ce que \u00e7a donne en essayant avec de petits montants. La solution orient\u00e9e clients de Joyn en vaut la peine. Elle vous permet de constituer votre client\u00e8le, d\u2019envoyer des actions cibl\u00e9es et d\u2019augmenter votre chiffre d\u2019affaires. Penser au niveau digital, c\u2019est agir au niveau local\u00a0!<\/p><p>Luk Balcer<br \/>Communication Engineer @ Joyn<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 les aides du gouvernement, de nombreuses petites entreprises ont d\u00fb mettre la cl\u00e9 sous la porte l\u2019ann\u00e9e derni\u00e8re. Les confinements impos\u00e9s et les r\u00e8gles en mati\u00e8re de distanciation sociale ont pouss\u00e9 de nombreux consommateurs \u00e0 se tourner vers le commerce en ligne.<\/p>\n","protected":false},"author":1,"featured_media":51825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[149],"tags":[],"class_list":["post-51773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr-be"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment le marketing digital peut-il sauver les commer\u00e7ants en temps de coronavirus\u00a0? - Joyn<\/title>\n<meta name=\"description\" content=\"Les confinements impos\u00e9s et les r\u00e8gles en mati\u00e8re de distanciation sociale ont pouss\u00e9 de nombreux consommateurs \u00e0 se tourner vers le commerce en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyn.eu\/fr-be\/marketing-digital-en-temps-de-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment le marketing digital peut-il sauver les commer\u00e7ants en temps de coronavirus\u00a0? 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